AI Cafe: The New Physics Of Brand Visibility: How AI Decides What To Recommend

AI Cafe: The New Physics of Brand Visibility: How AI Decides What to Recommend

A conversation on the new physics of brand visibility — what determines whether an AI model surfaces your company or your competitor's when a buyer asks for a recommendation. Drawing from Dakota Nunley's work leading Authority Strategy at Product.ai, this talk unpacks how LLMs actually choose what to cite — and what founders can do right now to engineer their way into those answers.

In this talk: why citation share is becoming the most undervalued growth lever in commerce, what we've learned about the signals LLMs actually weight, and how a small team can compound authority faster than incumbents 10× its size — if they understand the work isn't SEO, it's something stranger.

Agenda - AI Networking
8:45 - 9:30 am • Coffee and Socialize

9:30- 10:30 am • Talk and Presentation

June 25th, 2026

Dakota Nunley
Dakota Nunley is Director of Content & Authority Strategy at Product.ai, where he runs the content and AEO programs that keep the company visible as brand discovery shifts to AI.

Before Product.ai, Dakota led organic growth at Udacity, built the first in-house writing team at The School of Greatness, and co-founded the content marketing agency Copy Buffs. His writing has appeared in Inc., Forbes, and Business Insider.
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Tess Fenn
Tess Fenn is a community architect, brand strategist, and cultural curator who builds high-signal communities around bold missions. At Product.ai, she leads the growth of the Alpha Team community and serves as the company’s external voice and ambassador: finding, connecting with, and recruiting exceptional people who align with its culture, vision, and pursuit of truth in commerce.

Her career spans community building, partnerships, storytelling, and social impact, from leadership roles at Beem.xyz and NCompass International to co-founding Global Gaming Initiative and Jukko. Across media, tech, and mission-driven ventures, her work has centered on using story, strategy, and human connection to bring meaningful ideas to life.
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ABOUT Product.ai
Product.ai is building the Truth Layer for Commerce — verifying whether an AI product recommendation can actually be trusted. Product.ai stress-tests every product claim against physics, economics, and real-world evidence. https://product.ai

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