From Months to Days: How AI Is Rewriting Commercial Production

Join us for a behind-the-scenes look at how AI is transforming commercial production—and what it takes to build creative systems that actually perform.
Jethro Rothe-Kushel is the Founder & CEO of Ritual Ads, a studio using AI to take brands from concept to finished commercial in days—not months—while improving performance through rapid iteration and real-time analytics.

After more than 20 years producing major campaigns for brands like Google, Apple, and Amazon, Jethro saw firsthand how slow, expensive, and inefficient traditional production could be. Instead of accepting that model, he built something different.
At Ritual Ads, the commercial production process is reimagined end-to-end—using AI to move from storyboard to finished spot in days, not months, while enabling faster iteration, real-time testing, and stronger performance.

In this session, Jethro will break down how this approach works in practice, including:

How AI is compressing the timeline of commercial production Why more iteration leads to better creative outcomes
What a modern “creative + performance” stack actually looks like Lessons learned building and scaling a system designed for speed, consistency, and results

This is a practical, real-world look at how advertising is evolving—and what builders, marketers, creatives, operators, and investors need to understand to stay ahead.

***###About the Speaker

Jethro Rothe-Kushel is the Founder & CEO of Ritual Ads, a studio using AI to take brands from concept to finished commercial with speed, precision, and measurable performance.
He brings over 20 years of experience across film, television, and advertising, having produced major campaigns for leading brands including Apple, Netflix, American Express, Google, and Amazon. He is a former VP of the Producers Guild of America, representing thousands of top producers nationwide.
Earlier in his career, Jethro documented the lives of people experiencing homelessness in Los Angeles—work tha