GamesBeat Insider Series: Brands & Games Presented by Overwolf Ads

Join us for the GamesBeat Insider Series: Brands & Games in New York City! 🌆

The future of media is interactive, and advertisers are taking notice. As audiences spend more time in gaming and interactive spaces, games are becoming one of the most effective ways for brands to reach consumers where they are already engaged.

But for marketers, this opportunity comes with big questions:

• How do brands show up authentically?
• What does success look like?
• How can companies measure the impact of their investments?

During IAB PlayFronts week, this exclusive salon will bring together leaders across gaming, advertising, and technology to explore the future of brands and games.

Attendees will hear from industry experts and executives about strategies shaping this rapidly evolving space — from creating meaningful player experiences to navigating measurement, scale, and the future of advertising in games.

Whether you’re a brand leader, agency executive, or marketer, this conversation will provide insights into building stronger connections with today’s audiences through gaming.

Featured Speakers:

• Carol Reed, Global Chief Innovation Officer, Ogilvy
• Sami Barnett, Sr. Director of Gaming, The Marketing Arm
• Alex Lee, Lead News Writer, GamesBeat
• Additional speakers to be announced.

📍 Location: NeueHouse Madison Square, 110 E 25th St, New York, NY 10010, USA