How to Make Trust Your GTM Advantage - Keynote by Court Lorenzini

About the Keynote

AI has made polished content and personalized outreach cheap, fast, and abundant. When every startup can produce more content and outreach, volume stops being an advantage. Earned trust becomes the real GTM edge.

Court Lorenzini explores the three kinds of trust every startup must build: trust in the founder, trust in the product, and trust in the category. He shares how early-stage companies can earn each through credible proof, reduced buyer risk, and experiences that turn interest into belief, before they have an established brand.

The keynote includes a live trust-discovery exercise. A preselected founder briefly introduces their AI-enabled company, target customer, and current GTM challenge. Court then opens the discussion to the room, inviting participants to name unanswered questions and the proof or reassurance a prospective customer might need. He organizes the feedback through three trust lenses—founder, product, and category—and helps the founder identify a practical next move.

About Court Lorenzini

Court Lorenzini is the founding CEO of DocuSign and has spent his career building companies and advising startup leaders. Today, he leads FounderNexus, which helps venture-scale founders make better decisions through trusted, stage-matched founder rooms.

Agenda

11:00 AM - DOORS OPEN + NETWORKING
11:30 AM - Keynote: How to Make Trust Your GTM Advantage - Court Lorenzini
12:00 PM - Lunch + NETWORKING

“Brought to you in partnership with Every….“ — an all-in-one agentic back office solution for finance and HR. Everything you need to run your company, all in one place to launch, operate, and scale — banking, payroll, benefits, taxes and compliance.
https://every.io

“VC Partner:”

Come Build a Unicorn. 🦄
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Part of Seattle Tech Week — Skillsheet GTM Day at thinkspace.