Jak budovat brand na LinkedInu

What It’s About

An informal evening with 10 speakers who have explored LinkedIn from various angles—from personal branding to employer branding, recruitment, and communities, all the way to LinkedIn as a real business channel.
No long lectures. Instead, lively 10-minute interviews on stage—host Martin Miko (founder of Workify) asks each guest what really interests them:
What works on LinkedIn and what doesn’t How they use it in practice
What it actually brings them—leads, candidates, community, opportunities What to avoid

Between interviews, there will be speed networking, a refreshment break, and networking time after the event. The goal is for everyone to leave with concrete inspiration and new, interesting contacts.

Who is this event for
HR professionals, recruiters, marketers, and founders People who want to build a personal or corporate brand on LinkedIn

• Anyone who already posts on LinkedIn and wants to take their approach to the next level

Speakers & Topics
Hana Slačálková — Employer Branding & Community Jiří Panuška (Červený Jelen, BC21) — Pivoting and Changing Careers via LinkedIn
Honza Klusoň (TRIBEE) — Aligning Personal and Corporate Brands Veronika Filaková (DG Solution, CPO) — LinkedIn and Expert Content
Ladislav Vašek (Space Dog) — Events and Networking Lukáš Augustín (Direct) — AI in HR and Telling Your Own Story
Miloš Křepelka (TOP 22 LinkedIn World Creator) — LinkedIn Algorithm & Business Oti Tůmová (Holky Drzý podcast) — Recruitment and active candidates on LinkedIn

• Dana Vaníčková (Czech Innovation Platform) — Leaving the corporate world & building a platform

Schedule
5:30 PM Welcome (Martin Miko) 5:40 PM Hana Slačálková - Employer Branding & Community
5:50 PM Jiří Panuška - Pivoting and Changing Careers via LinkedIn 6:00 PM Speed Networking
6:10 PM Honza Klusoň - Connecting Personal and Corporate Brands 6:20 PM Veronika Filaková - LinkedIn and Expert Content
6:30 PM Networking with Refreshments 6:50 PM Ladislav Vašek - Events and Networking
7:00 PM Lukáš Augustín - AI in HR and Telling Your Own Story 7:10 PM Miloš Křepelka - The LinkedIn Algorithm & Business
7:20 PM Oti Tůmová - Recruitment and Active Candidates on LinkedIn 7:30 PM Dana Vaníčková - Leaving Corporate Life & Building a Platform
7:40 PM Networking 8:45 PM End of Event

Why You Should Come
10 LinkedIn profiles in one evening — instead of a single speaker, hear from people who are actually building their businesses, careers, or communities on the platform A dynamic format — short interviews, no dull moments

• Limited to 50 spots — intentionally small to foster real connections, not just another anonymous conference