Madison Night Market: Celebrating UW Madison

Coming off record-breaking attendance in 2025 with over 129,000 visits according to Placer.ai—a 10% increase over 2024—the Night Market has become a showcase for Madison’s fast growing downtown scene. With 56 new businesses opening or announced in Madison’s Central Business Improvement District over the past 18 months, the Night Market is the iconic home for artisans, entrepreneurs, and foodies alike.Family Activities, performers, and entertainment coming soon!