Miami | Claude Workshop

Join a Claude Community Event, organized by local enthusiasts for everyone who loves building with Claude! 🤖

AI vs Brain: Can Claude Build a Revenue Architecture? 🧠💰

Every founder is now "AI-powered," but almost none are revenue-architected. This gap is rarely discussed. AI hasn't fixed growth; it has merely accelerated poor architecture.

Speed without architecture doesn't scale a business — it just breaks it faster.

You can prompt a landing page in an hour, but you still can't integrate Product, Marketing, Sales, and Customer Success into one cohesive system. This isn't a tooling problem; it's an architecture problem.

The Experiment 🔍

Hosted by the Claude Code Community, alongside Justin Elliott (Co-Founder & CTO WRTH | Anthropic Ambassador), Irina Dubovik will present an experiment building against Justin's real-world project, WRTH (wrth.it), using AARRR 2.0.

— Irina's AI-ready evolution of Dave McClure's original Pirate Metrics:

• Market Fit → ICP → JTBD → Acquisition → Activation → Revenue → Retention → Referral → AI & Tech → ROI

Claude builds the funnel logic, while Irina constructs the Revenue Architecture around it. We'll demonstrate where Claude excelled and where it fell short.

Takeaway 📊

An AARRR 2.0 AI Growth & Revenue Architecture Framework Template that every founder can use to conduct their own preliminary Revenue Architecture diagnostic — no prompt engineering required.

Speaker 🎤

Irina Dubovik — Founder & CEO, web3 digital marketing

• AI & Growth Architect | Creator of AARRR 2.0
• Claude for Startups Program Member
• 20+ Years in FinTech & B2B SaaS | 48-Hour Revenue Leak Review
• Mentor to 1,000+ startups across 20+ countries (Techstars, Mana Tech, scale2miami)
• Claude AI & Google AI Certified | MindStudio AI Ambassador
• IVLP Alumna — U.S. Department of State

Agenda (20 min total) ⏰

• 15 min: Presentation & AARRR 2.0 Breakdown (Case: WRTH)
• 5 min: Q&A

Special Prize for Claude Code Community: The best insight or question gets a free AARRR 2.0 48-Hour Revenue Leak Review for their project with Irina! 🎁

Location: The Dock - 400 NW 26th St, Miami, FL 33127

Endless respect to Dave McClure — creator of the original AARRR framework that gave this industry its language for growth.

Hosted by Justin Elliott, co-founder and CTO of WRTH, an AI-native infrastructure platform powering trust, pricing, and settlement for resale and peer-to-peer commerce, and an avid Claude Code Fan.

The LAB Miami is where Miami's most relentless founders, technical talent, and startup operators come to build. In the heart of Wynwood, our campus is designed for those pushing the edge of what's possible—with the infrastructure, community, and energy to accelerate real progress.

#ClaudeCodeCommunity #AARRR20 #RevenueArchitecture #B2BSaaS #AIGrowth #GTM #Claude #Founders