Pushing Cool with Keith Wailoo: The Racial Marketing of Menthol Cigarettes

✨ Join us for an enlightening lecture by award-winning author Keith Wailoo, centered around his groundbreaking book Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette.

Wailoo delves into the fascinating history of menthol cigarettes, highlighting how tobacco companies crafted their appeal by tapping into rising health concerns in America from the 1920s to the 1950s. He also sheds light on how these companies specifically targeted Black consumers in urban markets during the 1960s.

Discover how the industry constructed, defended, and fiercely protected these markets over the decades, despite growing public health concerns and regulatory pressures. This lecture promises to explore the unexpected alliances, critics, and the political battles that have shaped this intricate history of tobacco, race, and American business.

Learn more about this compelling topic here 💬.