Real Futures: Commercial Negotiations & Founder Decision-Making

🌟 Founders face a multitude of commercial decisions daily! From engaging prospective clients to negotiating partnerships, establishing delivery terms, and managing team structures, these choices play a vital role in shaping not only immediate results but also the long-term sustainability and growth of a business.

This insightful session aims to empower early-stage and growth-stage founders with the confidence and clarity needed in commercial negotiations. Focusing on practical, real-world scenarios rather than theoretical concepts, participants will:

• 🇺🇸 Approach stakeholders with clear objectives in mind.
• 🧠 Utilize effective negotiation frameworks during discussions.
• ⚖️ Assess pricing, contract terms, and partnership arrangements.
• 🔄 Tactfully respond to stalled conversations or changing expectations.
• 📈 Make balanced decisions regarding value, control, and long-term impacts.

What Will You Gain?

• 🛠️ Practical frameworks tailored for negotiating with commercial entities.
• 📊 Enhanced understanding of evaluating terms beyond surface offers.
• 💡 Improved judgement on control, risk, and long-term outcomes.
• 🎯 Increased confidence in handling challenging commercial discussions.

Session Lead: Eric Craig
Eric Craig specializes in helping founders construct scalable commercial engines that transform ambitious growth into sustainable revenue. With extensive experience in SaaS, fintech, and technology sectors, Eric’s pragmatic approach emphasizes real-world operating experience, empowering founders to establish resilient, repeatable business models.

About Real Futures: Catalyst Converge Accelerator
This accelerator, run by CSRI, is designed for ventures advancing sustainable real estate and built-environment solutions. It connects founders with researchers, industry partners, and real-world pilot opportunities, providing:

• 🛠️ Customized workshops and mentorship.
• 👥 Access to leading researchers, investors, and industry figures.
• 🚀 Pilot opportunities with PGIM.
• 🌍 Validation and readiness for the market.

👉 Register your interest in Real Futures: Catalyst Converge Accelerator and transform your business prospects today! 🎉