SDNNYC Goes to the Met: A Service Safari Experience

Saturday, July 18th, 11:00AM-3:00 PM EDT

SDN Goes to the Met: A Service Safari Experience

Event Description
One of the great tools that Service Designers have in their toolset is the service safari, an exercise where a project team goes out into the wild and acts as customers to experience a product, service, or environment firsthand. The exercise helps you build deep empathy, uncover real-world pain points, and reveal gaps in your customer journey that traditional surveys or interviews might miss.

On Saturday, July 18th we invite you to join us as we take a service safari to one of the crown jewels of New York City: The Metropolitan Museum of Art. Attendees will break into groups and get an opportunity to practice this research technique firsthand within the museum itself. At the end of the day we will share our findings and gather for food and drink.

About Our Guide

Peter March
Peter is a UX and experience design leader with 15+ years shaping products for Fortune 500 brands. His design practice spans across digital and real world touchpoints, bringing UX rigor to environments like events, exhibits, and retail. He formally served as a local leader of the Interaction Design Association, and is part of the TAILORU Stitch Collective, where he helps professionals integrate AI into human centered workflows.

Agenda

11am - 11:30 am Introductions and activity outline 11:30 am - 1:00 pm Field research: Exploring in teams
1:00 - 2:15 pm Lunch; team synthesis & debrief 2:15 - 3pm Findings share back with the full group

Address
The Metropolitan Museum of Art
1000 Fifth Avenue
New York, NY 10028

After-Party:
Dylan Murphy's
1453 3rd Ave, New York, NY 10028
First drink is on SDNNYC!

Financial Transparency & Scholarships
As a non-profit, we do our best to strike a balance between making our events available to all and ensuring we keep the lights on. For this event, we are charging $10.

• If this amount is prohibitive for you t