The architecture of trust: shaping your company’s story from day one

🌟 Join us for an insightful session on building your brand narrative!
The market is filled with startups claiming to be "disruptive" or "AI-driven". How can you craft a compelling story that resonates with customers, investors, and future employees? Learn how to create a brand identity that evolves naturally with your company, ensuring credibility from the start.

What This Session Will Cover:

• Turning Your Mission into a Story: Shape your core mission into a message that resonates with both investors and early customers.
• Brand-Building Basics: Discover the do's and don'ts of positioning and identity in the early stages.
• How Trust Turns into Traction: Explore real case studies on building credibility from day one.

Why You Should Attend:

In a crowded market, a strong narrative and brand protect you from competitors, adding real value to your company. This session will help you uncover your narrative and understand what drives successful brands, equipping you with practical tools for building credibility from the outset.

Format:

• Welcome and Overview (10 min): Why storytelling matters and the basic rules of early-stage branding.
• Quick Case Study (5 min): Lessons from ambitious climate tech brands.
• Storytelling and Brand Clinic (20 min): Live assistance for three companies with their positioning and brand choices.
• Peer-to-Peer Learning (10 min): Test your story hook with peers and receive feedback.
• Networking & Wrap-Up (15 min): Open networking to continue the conversation.

📍 Location: Minc, Anckargripsgatan 3, 211 19 Malmö, Sweden