TMM IRL: Amsterdam. What the AI hype gets wrong about modern buyers

The Amsterdam Marketing Meetup is an informal, friendly place for the marketers of Amsterdam to meet, learn, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode 🙂
We’ll be meeting at the lovely Equals offices, and we just want to get together, say hello, have a chat, and have a nice time.
Please note, the Equals office has a new location! The new address is Keizersgracht 316, 1016 EZ Amsterdam 😊
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker, chat some more, and go home buzzing with new contacts and new ideas.
Let’s have a lovely night in the company of some amazin’ people.
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Speaker: Anna Borbotko, AI Center of Excellence for Marketing Program Lead at TomTom
Topic: The human comes back: What the AI hype gets wrong about modern buyers
Everybody predicts a future where AI replaces human interaction. In this talk, Anna Borbotko explores why AI changes buying before selling, where buyers will reject automation, the three emerging modes of B2B purchasing, and what vendors should build—or avoid—to stay relevant. The future isn’t fully autonomous. Its uneven, messy and surprisingly human.
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The format of the night:
5.30 pm / 17:30 – doors open – drinks, networking, and smiles
6:30 pm / 18:30 – introduction and talks begin
7:30 pm / 19:30– talks finish, networking, listening, saying hello, and positively lovely people
8:00 pm / 20:00 – end of the night – you leave with new contacts and fresh ideas
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And finally...
This event has a set ticket fee, with tickets priced at EUR 30 plus tax. This cost will include a (casual) dinner and drinks during the evening.
Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years.
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See you there!