Chief Product Officer Network Netherlands x adidas meetup: Elevating Product Leadership

We’re kicking off the Netherlands chapter of the Chief Product Officer Network, and we couldn’t ask for a better backdrop than the adidas office. This isn't just another networking event; it’s a chance for the local product leadership community to get together, step away from the roadmap for an evening, and actually talk about the challenges we’re all facing.

The Evening’s Focus
We’re keeping the "stage time" short so we can spend more time connecting. We’ll open with a few quick, behind-the-curtain looks at how digital product works at a global scale at adidas:
Scaling Digital at adidas: Alexandra Popova (Senior Director) will share how one of the world’s most recognizable brands manages digital product complexity at a massive scale.
The Power of Community: Stijn Bannier & Onur Polat (Director/Product Lead) will walk us through the adidas Product Community of Practice—specifically how they stay sharp and foster excellence across their internal teams.
Peer-to-Peer Problem Solving
The best part of these meetups is the peer-to-peer exchange. Whether you’re currently wrestling with horizontal discovery, the reality of AI integration, or the perennial headache of portfolio prioritization, this is the space to find "battle-tested" advice.
We’re skipping the small talk in favor of real-world problem solving. Come for the drinks and bites, stay for the insights you can actually use on Friday (or Monday) morning.

Attendance Criteria
To ensure the highest level of relevancy and shared context for all attendees, this event is strictly reserved for:
Roles: Chiefs, Directors, Heads, and VPs of Product.
Company Scale: Organizations with a minimum of 50 employees.
Event Details
Venue: adidas International B.V. Office, Hoogoorddreef 9A, 1101 BA Amsterdam
Format: Short presentations followed by facilitated networking, drinks, and catering.
Agenda
17:30-18:30 Registration & Welcome
18:30-19:00 Introduction & Presentations
19:00-20:30 Networking