Distribution Is Your Moat ft. Katheryn Thayer Rubery

Distribution is Your Moat: A series on Marketing for Startups
Presented by Surface AI
"As the cost of code goes to zero, distribution is your only moat." While marketing, distribution, and go-to-market are established fields with many tried and true methods, each startup's playbook will be as unique as its company. To help companies understand, define, and grow their distribution, Ari Spool of Surface AI has brought together a selection of startup marketing leaders for a breakfast panel to strategize. Refreshments by Donut Pub.
April 30 9:30 am: Your Invention Is Your Moat ft. Katheryn Thayer Rubery of Radical AI
Katheryn is a narrative-driven marketer with a background in journalism, community creation, and brand content. She now leads brand and communications at Radical AI, an agentic materials science lab enabling new technologies across automotive, energy, manufacturing, semiconductors, and space. She previously led marketing at Primary Venture Partners and Kickstarter, and as a journalist appeared in publications like Forbes, Artsy, MoMA's Open Space, and The Creative Independent.
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