Jak budovat dlouhodobou komunikaci a měřit výsledky

Do you want your story to be more than just a single article?

This session builds on the introductory workshop on how to get your story into the media—this time, we’ll take it a step further and focus on a long-term PR strategy that really works.

You’ll learn how to build a cohesive communication strategy around a single topic and how to work with the media systematically.

What will you take away from the event?
You’ll learn how to build a cohesive communication strategy around a single topic. You’ll learn how to measure the results of your PR activities so that company leadership clearly understands their value.
We’ll demonstrate how artificial intelligence specifically helps in PR and how to use it in everyday practice. You’ll leave with your own mini PR plan that you can start implementing as soon as you get back to work.

This event is designed for business owners who already have a clear story and want to turn it into long-term reputation building, credibility, and visibility.

Schedule
4:45 PM – Doors open 5:00 PM – How to build long-term communication and measure results
6:30 PM – Networking session 7:00 PM – End of event