Lisbon. How Designers Drive Real Business Impact

Are you a talented designer with a great portfolio but feel like your contributions are overlooked? In today's competitive landscape, simply delivering excellent designs isn't enough. Design doesn’t thrive in isolation, and the market values business impact over mere execution.

🎤 Vova Safonov — From a Reactive Designer to a Proactive Leader
Dismantling the myth that "completing tasks means success" is essential. Discover why many strong designers struggle in the marketplace, and learn to:

• Stop waiting for tasks and take charge of solutions.
• Understand business expectations related to revenue, conversion, and retention.
• Cultivate an entrepreneurial mindset within your organization.

🎤 Ivan Rohovchenko — 1+1=3: How a Designer Creates Real Impact
The greatest innovations emerge at the intersection of functions. Ivan will share invaluable tools and real-world examples from building design functions across 10+ companies. Key insights include:

• The Three Levels of Influence: Transitioning from Individual Contributor to Design Lead to Chief Design Officer (CDO).
• Differentiating Perspective vs. Power: Why designers may lose their influence by proposing solutions to problems that haven't been acknowledged yet.
• Practice: Concrete tools for effective cross-functional collaboration, including stakeholder mapping.

🎉 A special thanks to Nagarro for hosting this event, supporting the local design and tech community! Let's come together to exchange ideas, develop robust cross-functional strategies, and network with fellow design professionals!
📍 Location: R. Cap. Leitão 21