Make It Feel Real. Sport, story, and getting people to care about the things that matter.

Sport does what almost nothing else can. It makes thousands of strangers feel the same thing in the same second.
Fewer and fewer places still bring people together like this, which makes that shared moment, and the trust it carries, mean more than ever.
Fans are watching to see whether the clubs and athletes they follow understand the issues shaping their lives, their health, their community, who the game is really for, the world their children will inherit.
The opportunity now is to tell that story so fans see it, feel it, and want to be part of it.
Join the athletes, clubs and changemakers leading the way, in a conversation about how sport engages its fans on the things that matter, and turns shared passion into action.
Speakers
Rishi Jain — Director of Impact, Liverpool FC
Lesley Sackey — the first British woman to win EU boxing gold, and founder of Fight Forward
Nadeem Perera — football coach, wildlife TV presenter and co-founder of Flock Together
Hugo Inglis — four-time Olympian, IOC Climate Action Award winner and co-founder of High Impact Athletes
This conversation marks the launch of New Season's new research with more than 500 UK sports fans, on what they want from sustainability in sport, what they're not seeing, and the commercial case for doing more.
Hosted by James Rigby, Founder of New Season.
This conversation marks the launch of New Season's new research with more than 500 UK sports fans, on what they want from sustainability in sport, what they're not seeing, and the commercial case for doing more.