NL House: Pitch session 1

Hosted by: Berend Casper, ROM Utrecht Region
Sander van der Kolk, Co-founder Jamr — A live music discovery app for concerts and festivals, helping fans find local shows, follow artists, and plan nights out with friends.
Thies Godding, Brand & Business Developer Boldly-XR — An XR studio creating immersive experiences across VR, AR, and interactive installations for brands, education and events.
Kees van Dorp, Founder & CEO, and Ragna Hes, Co-Founder & CCO Instama — An AI-powered marketing platform that turns brand strategy into on-brand content, helping companies produce faster without losing their identity.
Holger Schwedt, Co-founder & Inge Zoet Project manager Persona 3D — A media studio using real-time game technology to create emotionally compelling digital characters and live experiences at the crossroads of entertainment, music, and events.
NL House @ SXSW London
On June 3 2026, NL House opens for a day that runs from a morning wake-up call about where ambitious people should actually point their talent, to late-night conversations about what Amsterdam's after-dark culture is building next.
Expect cities to make the case for why they deserve your attention. Brands and studios showcasing work that moves people. Artists and technologists with projects that refuse to fit neatly into a single discipline. Explore the NL Lounge, where ten Dutch startups will showcase their technological creativity.
Presented by New Dutch Wave and the Embassy of the Kingdom of the Netherlands, created in collaboration with Dutch Digital Design, Creative Industries Immersive Impact Coalition, EIT Culture & Creativity, the City of Amsterdam, ROM Utrecht Region, Innovally, Gielissen, WT Interactive, and Dentsu Lab.
Sign up for your favourite sessions via
https://luma.com/NLHouse
Registration is free (subject to the organisers' approval)