Roundtable: Meat and Men - Why the Protein Boom Is a Climate Problem

Men eat far more meat than women. The protein boom is accelerating this, and addressing it is a major climate lever, given meat production and consumption are the top source of harmful methane emissions globally. The major barrier isn't information; it's the cultural narrative. This roundtable brings researchers, strategic communications experts and other food system leaders together to discuss fresh research and live campaign data, and then ideate on scaling solutions that can redirect masculinity's energy and disrupt protein myths in favor of healthier, more sustainable plant-rich eating.

Space provided courtesy of the Jeremy Coller Foundation.