SydDT #127: The Human Loop – Keeping the Customer at the Core of AI

As AI rapidly accelerates product delivery, it’s easier than ever to ship features that look impressive but fail to solve real customer problems.

For SydDT’s 11th birthday celebration, we’re collaborating with our friends from GenAI Lab to bring together a panel of design and product leaders to discuss how to balance the sheer speed of AI with genuine, human-centered design.

We’re lucky to have Tarra van Amerongen, Alex Zinoviev, Riley Coleman, and Kristin de la Fuente sharing their observations and insights.

They’ll cut through the hype to explore how user research needs to adapt for generative AI models, how to design for trust and transparency, and how the designer’s role is shifting from pixel-pusher to system orchestrator.

Come join us for some fun conversations with interesting people in and around the design thinking community. New members are welcome!

SPEAKERS
Tarra van Amerongen
VP of Product & Design | Asia-Pacific, Thoughtworks
Tarra is an award-winning user experience and digital transformation leader, guiding creative, technical and business teams towards experiences that change the game.

She's worked as a practitioner, lecturer, consultant and leader with in-house teams, consultancies and agencies for the past 15 year after pivoting into design from software development.

Tarra is focused on taking a human-first approach to the application of AI, and challenges us to provide an informed view of what should remain human-first, what work means in this new paradigm, and how we stretch our craft as good design matters more than ever.

Alex Zinoviev
Head of Product, Neo Intelligence & Founder, GenAI Lab
Alex Zinoviev has spent 15+ years in product, most recently as Head of Product at Neo, an operations management platform for construction.

He founded GenAI Lab, a 1,400-member community of product and design practitioners across Sydney