The Big Menu Breakdown - From Ops Club, Team Marketing, 2 Forks and me&u ✨

Join us for The Big Menu Breakdown, a dynamic half-day event focused on revolutionizing menu design and optimization for commercial success! 🌟

Menus are at the core of brand identity, operations, and revenue, yet they often face conflicting perspectives from the different teams involved. This event, presented by Team Marketing, Ops Club, 2 Forks, and me&u, gathers marketing, operations, food, and finance experts to engage in lively discussions and innovative ideas that will reshape menu strategies.

Featured Guest: Menu Geek Annica Wainwright, supported by me&u, will spotlight the impact of digital menus and guest-ordering technology.

Who Should Attend:

• Hospitality Operators: Independents, multi-site groups, and emerging brands
• HQ Teams: Marketing, commercial, food development, operations, and finance leaders
• Chefs & Culinary Teams: Those responsible for menu innovation and launches
• Commercial Directors: Aiming to enhance menu performance and margins

Key Learnings:

• Ownership of the menu: Who decides and why it matters
• Balancing creativity, simplicity, and margins
• The role of digital menus and guest-ordering platforms in shaping strategies
• Practical menu engineering frameworks applicable immediately
• Insights on launching, testing, and optimizing menus across multiple locations
• Addressing disagreements between marketing, ops, and finance teams regarding menu direction

What You’ll Gain:

• Engage with top minds in UK hospitality for half a day of insightful discussions
• Participate in a live Menu Clinic for personalized menu reviews by Annica
• Enjoy hot drinks and fresh pastries upon arrival ☕🥐
• Network with peers during a collaborative lunch to wrap up the event 🍽️
• Experience the supportive community of Ops Club, where operators share openly without fluff.

Event Format:

A half-day event filled with interactive panels, masterclasses, and networking opportunities:

• 09:00: Arrival & Networking (Hot drinks, pastries, digital menu demos)
• 09:40: Opening Session & Agenda
• 09:45: A presentation on the State of the Nation Report on Digital Menus by me&u
• 10:15: Panel Discussion on Menu Ownership, hosted by Glenda Barber
• 11:15: Coffee Break ☕
• 11:40: Menu Engineering Masterclass with Annica Wainwright
• 12:30: Networking Lunch 🎉
• 13:30: Event Conclusion

Location: KERB Sports Bar
Get Your Tickets Here: Register Now 🎟️