TruNorth Presents: The Business of Experiential
๐๐๐ ๐ฝ๐ช๐จ๐๐ฃ๐๐จ๐จ ๐ค๐ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐ฉ๐๐๐ก
๐๐ค๐จ๐ฉ๐๐ ๐ฝ๐ฎ ๐๐ฃ๐ ๐๐๐ข๐๐จ ๐๐ฆ๐ช๐๐ง๐ย ๐๐๐พ
May 7, 2026
Theย ๐ฝ๐ช๐จ๐๐ฃ๐๐จ๐จ ๐ค๐ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐ฉ๐๐๐กย is a premier gathering of brandside marketers, select agency leaders, and industry innovators shaping the future of experiential marketing. Hosted at the top of the iconic ๐๐ฃ๐ ๐๐๐ข๐๐จ ๐๐ฆ๐ช๐๐ง๐, (๐๐ค๐ข๐ ๐ค๐ ๐ฉ๐๐ ๐ฌ๐ค๐ง๐ก๐-๐๐๐ข๐ค๐ช๐จ ๐๐๐ฌ ๐๐๐๐งโ๐จ ๐๐ซ๐ ๐๐๐ก๐ก ๐๐ง๐ค๐ฅ) this event brings together decision-makers with real budget authority and a shared commitment to advancing the discipline of experiential.
The program explores the full spectrum of modern experiential marketing, including the most important themes shaping the industry today, such as:
โซ ๐๐๐ ๐๐ฃ๐ฉ๐๐ง๐จ๐๐๐ฉ๐๐ค๐ฃ ๐ค๐ ๐๐ฅ๐ค๐ง๐ฉ๐จ, ๐๐ฃ๐ฉ๐๐ง๐ฉ๐๐๐ฃ๐ข๐๐ฃ๐ฉ, ๐๐ฃ๐ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐ฉ๐๐๐ก
โซ ๐๐ค๐ฌ ๐๐๐ฉ๐ช๐ง๐ฃ ๐ค๐ฃ ๐๐๐ก๐๐ฉ๐๐ค๐ฃ๐จ๐๐๐ฅ (๐๐๐) ๐ฟ๐ง๐๐ซ๐๐จ ๐๐ค๐ฃ๐-๐๐๐ง๐ข ๐ฝ๐ง๐๐ฃ๐ ๐๐๐ก๐ช๐
โซ ๐ฝ๐ง๐๐ฃ๐ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐๐๐จ ๐๐๐๐ฉ ๐ฝ๐ช๐๐ก๐ ๐๐๐ก๐๐ฉ๐๐ค๐ฃ๐จ๐๐๐ฅ๐จ, ๐๐ค๐ฉ ๐
๐ช๐จ๐ฉ ๐ผ๐ฉ๐ฉ๐๐ฃ๐ฉ๐๐ค๐ฃ
โซ ๐๐๐ ๐๐๐จ๐ ๐ค๐ ๐ฉ๐๐ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐๐ ๐๐๐ค๐ฃ๐ค๐ข๐ฎ ๐๐ฃ๐ (๐๐๐) ๐๐ฃ๐๐๐๐๐ข๐๐ฃ๐ฉ
โซ ๐๐ง๐ค๐ซ๐๐ฃ๐ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐ฉ๐๐๐ก ๐๐๐๐จ๐ช๐ง๐๐ข๐๐ฃ๐ฉ ๐๐ฃ๐ ๐๐๐
โซ ๐๐๐ ๐๐ง๐ค๐ฌ๐๐ฃ๐ ๐พ๐ค๐ฃ๐ซ๐๐ง๐๐๐ฃ๐๐ ๐ค๐ ๐ผ๐ ๐ฌ๐๐ฉ๐๐๐ฃ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐ฉ๐๐๐ก
All culminating in a forward-looking view of how experiential marketing continues to evolve as a core driver of modern brand strategy.
The agenda will feature aย ๐พ๐๐-๐๐๐๐ย panelย focused on the strategic importance of experiential within todayโs marketing mixโhow budgets are shifting, how experiences are driving business outcomes, and why this discipline continues to move closer to the center of brand strategy.
With expert panels, immersive experiences, exclusive tours, and curated networking alongside cocktails and bites, the event is supported by leading partners and sponsors from across the experiential ecosystem including FGPG,ย Inspira Marketing Group,ย Expand International,ย Highmark TechSystems New Tradition,ย Elevate and more to be announced....
Whether youโre a brandside seasoned experiential leader or looking to elevate your strategy, the ๐ฝ๐ช๐จ๐๐ฃ๐๐จ๐จ ๐ค๐ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐ฉ๐๐๐ก offers the insights, connections, and inspiration to help you build smarter, more impactful programs.
๐๐๐ก๐๐ค๐ข๐ ๐ฉ๐ค ๐ฉ๐๐ ๐ฝ๐ช๐จ๐๐ฃ๐๐จ๐จ ๐ค๐ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐ฉ๐๐๐ก.
๐ If you are not a brand-side marketer or do not fall into the approved attendee categories, you may still be able to participate as a sponsor.
For sponsorship opportunities, please contactย Jeff Fortmannย atย jeff@trunorthx.com.
NOTE: We cannot guarantee the accuracy of the information we provide about this event. Visit the event's website to verify details such as date, opening hours, prices and location.
