Design by Instinct. Then Prove It with Data.

If your design feels right, how do you prove that it works?

Creatives are taught to trust their instincts, and rightly so. But intuition alone can leave your best work undefended in the room, and it cannot tell you whether a design actually changed anything. What looks better in a critique still needs to prove that it creates value in the real world.

So, the real challenge is knowing what works, not just what looks good.

In this keynote, Mario Stipetic, product designer, engineer, and product manager based in Zürich, introduces data-driven design as a practical way to use evidence without killing creativity.

With over 14 years of experience designing and building SaaS web and mobile products end to end, including as Head of Product Design at a US-based fintech, Mario works at the intersection of design, product, and engineering.

Join us on June 30 as Mario shows, through real before-and-after case studies, how simple data can help teams test ideas, iterate faster, and build products people keep coming back to.

💡 What will you learn?

Why creativity and data work best together, and how measurement helps you defend your design decisions How simple methods like a 1–5 survey, a funnel, or a fake button can give you real proof without a big team or budget
How to set a clear hypothesis and one metric before you design, then measure before vs after How to read what the data is telling you and turn it into sharper copy, visuals, flows, and product decisions

Connect with Mario
LinkedIn

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📍 Where?
Kulturhaus Helferei, near the Grossmünster in Niederdorf.
> Kirchgasse 13, 8001 Zürich
(Tram-Station Helmhaus)

📅 When?
Tuesday, June 30, 6:45 PM / 18:45 Uhr

⏰ What’s the schedule?
6:30 PM → Doors open
6:45 PM → Keynote + Q&A
7:30 PM → Networking

🔗 Discord
Get event reminders and connect with other members on Discord:
➡️ [discord.gg/PAyRBDh