Growth Workshop | Marketing, GTM, & Acquisitions

Join us for a practical Workshop Series designed for founders, startup teams, and early-stage businesses looking to strengthen how they attract customers, position their brand, and build loyalty from day one.
This session brings together two experienced operators covering both sides of early growth: winning your first customers and keeping them.

Attendees will gain practical insights, frameworks, and real-world examples relevant to startups navigating their first stages of traction and scale.

Session Agenda
09:30 AM – Arrival & Networking
10:00 AM – Workshop 1: The 5 GTM Decisions Founders Avoid (and Why They’re Costing You Your First 10 Customers) - With Sarah Hewerdine – Marketing Leader, GTM & Positioning for Startups
Sarah will explore the most common mistakes founders make when taking products to market, including:
Trying to be everything to everyone
Positioning mistakes that confuse customers
Hiring marketing before strategy is clear
Ineffective use of marketing budgets
Practical GTM decisions that accelerate traction
11:00 AM – Workshop 2: From First Click to First Loyalty - With Yasmine Sweidan – Founder, Studio Kroma
Yasmine will focus on how founders turn early customers into repeat customers and advocates through stronger brand and customer experience, including:
Why first customers leave
Brand beyond the logo
Designing trust and emotional connection
Product and brand working hand in hand
Building loyalty from the first customer experience
11:45 AM – Q&A and Founder Networking
12:00 PM – Close

Who Should Attend?
Startup founders
Early-stage business owners
Growth and marketing leads
Product builders
Anyone preparing to launch or scale a business