How to maximise the CMO & CFO relationship

As businesses contended with macroeconomic headwinds in recent years, marketing budgets have been risk averse and restricted. Now, this is all beginning to change.
With markets beginning to shift in 2026, budgets are starting to loosen and more capital is being deployed. To help marketers prepare for this shift, we’re exploring the best ways to build your relationship with your CFO.
Curating a panel of Chief Marketing Officers and Chief Financial Officers, we’ll be exploring how marketing leaders speak the language of finance, align capital allocation with growth priorities, and navigate the tension that can exist between brand, growth and profitability. Attendees will hear from:
Nick Smith, CFO at Little Moons, former Huel
Louise Cruttenden, CMO at JAAQ., former Huel
Seth Bindernagel, VP Marketing at Commerce Layer, former Strava & Twitter
The aim is to create a balanced conversation around how capital is deployed across stakeholders, what each function prioritises, and how alignment ultimately drives outcomes downstream.
Join us on April 29th for this discussion - places are limited so register quickly to secure your place.