NoBa Connect | The Future of Creative Talent & the Platforming of Representation

Unrepresented? Who Needs an Agent? - The Future of Creative Talent & the Platforming of Representation
For decades, creative talent - from musicians and DJs to athletes and creators - has relied on agents and managers to access opportunity.
Not because they lacked talent, but because they lacked access.
Agents built relationships, opened doors, sourced work, and shaped careers in markets that were difficult to navigate alone.
But that model is changing.
Many of the core functions of representation are now being delivered through platforms - giving individuals direct access to demand, tools, and distribution at a scale that wasn’t possible before. What was once relationship-driven and manual is becoming structured, scalable, and increasingly self-serve.
So what does it mean to be “represented” today?
At this NoBa Connect, we explore how representation is being redefined across music, sport, and the creator economy and whether talent still needs agents in the way it once did.

Speaker announcements to follow soon.
Together, we’ll explore:
Why representation has historically been essential for creative talent
How platforms are replicating and reshaping those functions
What this means for individuals navigating their own careers
Where human relationships still matter and where platforms win.