Product thinking: Turning Problems into Measurable Outcomes

In this special edition Skills for Scale Series at IDEALondon, we're joined by Shervin (Win) Mashayekh, for a hands-on workshop on product thinking and moving beyond shipping features to defining outcomes that actually matter.
Shervin brings 14 years of experience across FinTech, SaaS, retail, AI, and data platforms, spanning a 4,950 plus branch retailer, a multi product retail and SME bank, and consumer payments platforms, and including £30M annualised incremental profit, £20M plus new revenue streams, and £50M annualised recovered sales.
In this session, you can expect:
Product-Driven vs Project-Driven Mindset: understanding the difference between predictive and adaptive environments, and how to operate in each
Outcome-Driven Thinking: shifting focus from delivery to solving real problems
Practical Frameworks: tools for identifying the root cause of product friction before you build
🎟️ This event is open to founders, product leads, and early-stage teams who are building products and want a sharper approach to defining and measuring succes

About IDEALondon
This event is held at IDEALondon — a workspace and event space for early teams and operators in science and tech. Founded by UCL Engineering and managed by WilbeLAB, we're home to a highly curated community of founders, researchers, and investors.
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