ROCK&DOL: How to Effectively Engage DOLs in Cross-Functional Pharma Teams (DMSL)

🤝 Join us in Madrid!

From the Digital Medical Science Liaison (DMSL) community, we invite you to an engaging session focused on collaboration between Digital Opinion Leaders (DOLs) and commercial teams. This informal workshop will facilitate sharing of experiences and real-life cases, fostering a collaborative environment.

🌟 Event Goals:

Promote genuine alignment and collaboration across Medical Affairs, Marketing, Sales, Market Access, and other departments within the pharmaceutical and health sectors. Our aim is to work effectively with Digital Opinion Leaders, share insights, unify strategies, and streamline processes to maximize impact and value.

👥 Target Audience:

• MSLs
• Medical Advisors
• Medical Directors
• Marketing and Brand Managers
• Sales and Access Professionals
• Communication and Innovation Leaders
• Compliance Experts
• CEOs and Senior Management

🗓️ Event Agenda:

• 17:30 - Entry and Registration
• 17:50 - 18:00 - Welcome
• 18:00 - 20:30 - Workshops (Group Rotation, 30 min per table):
  • Table 1: DOL Mapping vs KOL Mapping
  • Table 2: Engagement & Content for DOLs by Generational Age
  • Table 3: Integrating DOLs into an Omnichannel Strategy in the Brand Team
  • Table 4: Measuring DOL Impact within the Brand Team
• 20:45 - 21:00 - Conclusions
• 21:00 - 23:00 - AfterworkROCK 🎉

🍹 Note: Registration includes drinks and snacks!

📍 Venue: Déjate Enredar (Casa Zamora) Gastro Bar y Eventos
🔗 Register Here