Science of onboarding and growth, lessons from the trenches

Join us for an engaging evening filled with light snacks and refreshing drinks, as we delve into an insightful panel discussion focused on the science of effective customer onboarding! 🎉

Featured Speakers:
👤 Kristen Berman - CEO & Co-Founder at Irrational Labs
👤 Kelly (KO) O'Shaughnessy - CEO & Co-Founder at systemzero | Former Head of Product & GM - PLG at Airtable
👤 Cassie Yount - Product Marketing at LinkedIn

What to Expect:

• Real-world testing strategies and stories of onboarding successes (and setbacks)
• Leveraging behavioral data to enhance customer momentum and minimize friction
• Optimization techniques during checkout and effective timing for transitioning users from free to paid plans

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