Service Design Book Club: This Is Service Design Doing

Join us for an engaging journey through the groundbreaking book This Is Service Design Doing: Applying Service Design Thinking in the Real World! 🌍

What We’ll Cover:

We'll focus on Chapters 1-4, diving into how to foster a customer-centric culture within organizations. This essential guide provides effective facilitation techniques for workshops, practical service design methods, and insights on embedding service design deeply into organizational practices.

Effective customer experiences require a shared language to break down organizational silos. This book offers a consistent model and detailed descriptions of each step, tool, and method you'll need to enhance customer interactions. Let’s prioritize our customers and continuously evolve their experiences! ✨

How the Book Club Works:

We’ll explore the book over 2-3 meetings, making it manageable and enjoyable for busy professionals. No worries if you haven’t finished the chapters; the goal is to share experiences and see theory in action! 👥

Who Should Join?

Everyone interested in service design is welcome! Whether you’re experienced, transitioning, or simply curious, great discussions thrive on diverse perspectives. Feel free to join us, regardless of your prior knowledge! 🌈

What to Expect:

Prepare for fun vibes and engaging discussions! We will share thoughts on the readings, relate them to our professional journeys, and savor some tasty small bites and drinks from Rosenblum Cellars, a premier winery known for their exquisite Zinfandels. 🍷🥨 Bring your questions or reflections from the chapters to enrich our conversation.

Getting There:

• Ferry: Enjoy a scenic route to Jack London via ferry from San Francisco or Alameda to Oakland Ferry Terminal, just steps from Rosenblum.
• BART: Both the 12th St and Lake Merritt stations are a short walk away.
• Car: Parking is available at 101 Washington Street (above Yoshi's) or 98 Broadway (under Plank), with street parking too.

Finding the Group:

Look for an SDN sign at one of the outdoor tables at Rosenblum. In case of loud noise or bad weather, we might move indoors. Can't find us? Send an email to sdnsf15@gmail.com for assistance! 📧

Stay Updated:

We’ll send meeting updates through email and on the Service Design Network Slack. To join, email sdnsf15@gmail.com! 📲

Book Suggestions:

Have a recommendation? Share your thoughts in our feedback form: Book Suggestion Form 📝

Don’t miss this opportunity to expand your knowledge and connect in a supportive, casual atmosphere. We look forward to seeing you there! 🎉