UX Beers Antwerp May @Buffl

Welcome to our May UX Beers in Mechelen!
This time, we will host our event on Tuesday the 26th of May at Buffl in Mechelen.
Ariad and Creative Skills sponsor our events.
Follow the event online? We stream live via Youtube

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### UX TALKS

Talk 1: Research Reinvented
Michiel Willekens, Productmanager @ BUFFL and Seppe Stroo, Founding partner @ BUFFL

In this presentation, BUFFL will demonstrate how rethinking research can drive real business results through a pragmatic case study.
You’ll discover how to translate business objectives into the right customer questions and how to act on those insights immediately to accelerate growth and sales.
By bringing the live voice of thousands of (potential) customers into the decision-making process, organizations can ask the right questions at the right time and turn insights into measurable business impact: from increased sales and customer
loyalty/experience to stronger brand awareness and more effective activation strategies.

Talk 2: Synthetic Personas – real insights or digital illusions?
Kate Foszcz, AI Product designer @ Ebay

Can synthetic personas help us make better business decisions, or are we just interviewing very convincing imaginary friends?
In this talk, Kate will explore where synthetic personas can actually bring value, from testing assumptions to speeding up research, and where they can quietly mislead us with biased, overconfident, or poorly grounded answers. Expect a practical look at how to design these systems responsibly, when to trust them, and when to go back to real humans.

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