Building a GTM System That Scales Without You

As a founder, your go-to-market knowledge may mostly exist in your head, requiring you to constantly re-explain it to every new hire, partner, and AI tool. Join Lindsay Trinkle as she demonstrates how to create a GTM Operating System: a governed context that your team and tools can follow, ensuring scaling doesn't necessitate ongoing re-education. Everyone has access to the same AI models — owned context is your advantage. The key is establishing this system while you're still small enough for it to be cost-effective.

About the Speaker:

Lindsay Trinkle leads Product Marketing at Commerce, developing the operating system that links product strategy to go-to-market execution across BigCommerce, Feedonomics, and Makeswift. As a co-founder of Makeswift, a visual editor for composable websites, she played a significant role in its acquisition by Commerce in 2023. Her experience includes leadership in product commercialization, portfolio strategy, and product marketing. With a focus on navigating the complex space between vision and execution, she specializes in market clarity, offering shaping, and building effective systems for product launches.

Parking Options and Directions

Atlanta Tech Village: 3423 Piedmont Rd NE, Atlanta, GA 30305

Prominence Parking Deck

Address: 3699 Lenox Rd NE, Atlanta, GA 30305
Parking rate information
Walking Directions (8–10 minutes):

1. Exit the parking deck onto Lenox Rd NE.
2. Head south, then turn onto Piedmont Rd NE.
3. Walk south for about 0.4 miles.
4. Atlanta Tech Village will be on your right.

Tower Place Parking Deck

Address: 3340 Peachtree Rd NE, Atlanta, GA 30326
Parking Rates:

• 19 minutes or less: Free
• 20–30 minutes: $3
• 2 hours: $12
• 3–6 hours: $18
• 6–24 hours: $24
  Walking Directions (3–5 minutes):

1. Exit the parking deck toward Piedmont Rd NE.
2. Head toward Piedmont Rd NE, and Atlanta Tech Village will be just a short walk away.