Raw & Roasted: Marketing Mix Modeling (MMM) in a nutshell

Marketing budgets are under pressure, while traditional tracking is reaching its limits in a privacy-first world. The result: Despite having more data than ever, many marketing teams still struggle to understand which touchpoints actually drive ROI and to allocate budgets more precisely.
That is exactly why one method is making a strong comeback: Marketing Mix Modeling (MMM).
At our next Raw & Roasted event, our Marketing Science Manager Dr. Simon Hannemann will show how modern, data-driven MMM works today, from data foundations to modeling and concrete budget optimization.
Afterwards, there will be plenty of time for your questions and an open discussion.
Agenda:
8:30 AM – Arrival, freshly brewed barista coffee, and networking
9:00 AM – Expert talk with real-life examples
9:30 AM – Discussion and exchange of ideas
10:00 AM – End of the event
Spaces are limited due to our office capacity. Please register via Luma to secure your spot!