The Auctioneer’s Guide to Influence, Decision-Making and Leadership

Join us during London Tech Week for a special official side event created for the London tech community.
This is one of those rare sessions that completely changes the way you think about leadership, influence, and decision-making in high-pressure environments. A must-watch for anyone working in tech, startups, product, operations, leadership, partnerships, or scaling teams.
The Auctioneer’s Guide to Influence, Decision-Making and Leadership
What can the auction room teach us about leadership inside fast-moving organisations?
We are excited to welcome Natalia Voinova — Associate Director and Global Head of Web at Christie's.
Natalia leads global digital content strategy, platform development, and web experiences at Christie’s, while also bringing a unique perspective as a trained auctioneer operating in some of the most high-pressure and time-sensitive decision environments in the art world.
Her work sits at the intersection of technology, leadership, and human behaviour — helping teams and individuals move with credibility, confidence, and speed.
What to expect
In this talk, Natalia will share first-hand insights from the auction rostrum and explore:
— how trust is built in seconds
— how decisions can be accelerated without losing credibility
— how leaders create conditions for others to act with confidence
— how to lead effectively when time is short and stakes are high
Expect practical, high-impact lessons that you rarely hear discussed in the tech world — but that can completely transform the way you communicate, negotiate, influence, and lead.
If you work in tech, this is the kind of session you will still remember years later.
Special thank you to Harvey Nash for supporting and empowering the London tech community ❤️
See you during London Tech Week.