The Value Edge: A B2B GTM Masterclass for Revenue Leaders Selling What Buyers Have to Think Hard About

This session is ideal for Founders, Investors, Startup and Scaleup GTM Operators.

AI can amplify your go-to-market. It can also amplify your confusion and cost you dearly in time you can't afford to lose.

Too many early-stage B2B companies are jumping into market with noise, random acts of content, and conversations that don't convert -- then wondering why scaling isn't working.

The problem usually isn't execution. It's that the GTM foundation was never set.

This 2-hour masterclass is about fixing that first.

Bruce Scheer, co-founder of ValuePros and author of "Inspire Your Buyers," will introduce The Value Edge -- a practical GTM foundation built for revenue leaders selling strategic, disruptive, high-consideration solutions.

Three disciplines. Real frameworks. No fluff.

Find Value -- Uncover what buyers actually care about and why it matters now in alignment with your unique market position.

Communicate Value -- Translate your solution into a value story that sizzles for the people who need to say yes.

Quantify Value -- Make the case with a CFO-ready business case, not half-baked vendor-centric black box math.

You'll also get a preview of Bruce's new thinking on Value Buying -- a buyer-perspective framework built around three dimensions early-stage companies rarely consider: ROI (return on the solution), ROE (return on the buying experience itself), and ROF (return on the future a buyer is signing up for when they invest with you today).

Get the foundation right first. Then let AI do what it does best. Your future self -- and your investors and team -- will thank you for it.

Real talk. Practical frameworks. Local success stories from Tableau and Concur.

And complimentary signed copies of Bruce's bestseller "Inspire Your Buyers: Go to Market with a Story that Sizzles" for everyone in the room. 12 seats. In-person at The Collective in South Lake Union.

PS: The Collective, a membership club in S. Lake Union, is offering free guest passes for the week to attendees of this event. It's a great place to recharge! Just ask for your pass at the front desk...mention Bruce Scheer.

Hosted by ValuePros -- valuepros.io.