US Market Entry Strategy for Fintech Scale-Ups | Copenhagen Fintech × Simon-Kucher

Join Copenhagen Fintech and Simon-Kucher for an exclusive, intimate strategy session designed specifically for our US delegation, now available in a hybrid format so all members can join, whether you're in the room in New York or joining us online.
Led by Simon-Kucher's fintech experts, this session will give you a practical, customer-first framework for navigating the US market: from positioning and segmentation to pricing, monetisation models, and competitive landscape. Whether you're at the starting blocks or already operating stateside, you'll walk away with sharper clarity on what it takes to win with American customers.
The session will also feature a founder spotlight — Aleta, a Danish fintech that has successfully expanded into the US, sharing real challenges, hard lessons, and what worked.
Spots are limited to Copenhagen Fintech delegation members only — in-person attendance is capped, so please register early to secure your preferred format.
📋 Pre-session questionnaire required. All attendees — in-person and online — will receive a questionnaire that must be completed prior to the session. Your responses will allow the Simon-Kucher team to tailor the content to your specific situation and maximise the value of our time together.
Agenda:
2:00 PM — Welcome & Introductions
2:10 PM — US Market Landscape: Key Trends & Competitive Dynamics in Fintech
2:30 PM — Go-to-Market Strategy: Positioning, Segmentation & Winning the US Customer
3:00 PM — Pricing & Monetisation Models for the US Market
3:20 PM — Founder Spotlight: Aleta — Lessons from a Danish Fintech in the US
3:40 PM — Open Q&A & Discussion (questions welcome from both in-person and online attendees)
4:00 PM — Close
Facilitators: David Chung & Adam Drucker, Simon-Kucher — Fintech Practice, Americas