The audience layer for the cultural economy.
A consumer app the city plans its week in — and beneath it: an audience-intelligence engine that organizers, venues and sponsors pay for. We don’t sell discovery. We sell listening.
The loop no competitor closes
The app listens (searches, saves, clicks), the AI narrates (10 precomputed insight types per organization), the platform speaks (broadcast to the exact segment). Eventbrite has transactions without behavior, Facebook social without purchase intent, the CRM nothing outside its ecosystem — Somo sits where it all meets.
From behavior alone the engine builds portraits per person: “salsa-and-bachata dancer, ≈ €27–45/ticket, weekday evenings, follows Fasching” — zero forms.
Business model
- Somo Pro €45/mo — audience intelligence + broadcast
- Boost ≈ €4–18 — paid visibility, all tiers
- Event Pass ≈ €27/event, pay as you go
- Sponsor activations ≈ €900–90K+/yr per account — the ceiling
Distribution: not sold — claimed
- 186k Google clicks/28d to event/venue pages
- Pre-populated view the second after claim — no demos, CAC toward zero
- The weekly insight email with their own numbers is the salesperson
AI-native = capital-efficient
- Entire platform built by one founder (now two), 7–9 commits/day
- Runs under €900/mo — cut 60% in 48h
- Škoda X / VW Group: active NDA, Partner API live
18 months of runway to self-serve revenue. Milestones: 20 paying Q3 → 50 Q4 + first sponsor case → €18.5K MRR = both founders full-time.
Philip Sindi-Lindgren (CEO/product — built the platform) · Naveed Gill (business/partnerships — Stockholm’s venue scene)
[email protected] · somo.social
All figures verified against production systems, July 2026. Full deck: somo.social/investors