The audience layer for the cultural economy.

A consumer app the city plans its week in — and beneath it: an audience-intelligence engine that organizers, venues and sponsors pay for. Built AI‑native by two founders. Live across Sweden, the Nordics and Prague.

The cultural economy runs on guesswork.

We don't sell discovery. We sell listening.

Somo is two layers. The consumer app is the funnel: it captures what the city actually wants — searches, saves, plans, clicks. The intelligence engine is the product: it tells the organizer who their audience is, and lets the same surface speak back to exactly that audience.

Listen
behavioral signal from the app

→

Narrate
AI-narrated insights

→

Speak
broadcast to the segment

↺

No competitor closes the loop: analytics tools listen but can't reach; ad networks reach but don't listen with intent-level depth. Somo does both, on the same audience identity.

We never asked him a single question.

USER · Stockholm · 34 y/o · active 39 days · 475 views · 350 saved · 124 RSVPs · 161 ticket clicks · 0 forms filled in

The AI portrait, built from behavior alone: "Social Latin dancer — salsa & bachata at the core. Live music, nightlife & clubbing. A culture/theatre layer. Pays 300–500 kr (≈ €27–45) per ticket. Active mornings + evenings. Follows Fasching, Kollektivet Livet, Södra Teatern."

The system read his actions and built a weighted taste map + a mathematical taste vector — granularity no survey captures. Same engine, per person, automatically: among our 20 most engaged users it separates the dancer from the sauna-goer from the comedy fan without a single questionnaire.

This is what a venue, club or sponsor buys: understanding per individual, instead of counting.

The engine is already running.

The curve has turned sharply upward.

Signups are logged-in accounts from the production database (bot-immune). Context: 2,932 registered in total, 1,151 in the last 30 days, MAU 1,382, 186k Google clicks/28 days to event/venue pages. Until July, acquisition was essentially 100% organic; a paid channel is now being tested at small scale with the numbers above.

Nobody has won this category yet.

Why now

• AI enables solo-scale — one founder ships what used to take a team; first‑mover in AI-native audience intelligence
• Fragmented field — Eventbrite stagnant, Luma niche, Billetto regional; nobody owns the intelligence layer
• The Nordics = the perfect launchpad — high digital adoption, Swish/BankID, small enough to dominate

Expansion logic

• City by city: Stockholm density first — 5,000 MAU in one city beats 20,000 spread thin
• Born global: 9+ languages live, multi-currency, same engine per market (Prague is the proof)
• The API layer opens non-event revenue: mobility (Škoda), tourism, municipalities

A floor in subscriptions. A ceiling in sponsor data.

* Illustrative model per account type (venue → festival → top-flight football club) — to be calibrated against signed deals. Ticketing (a 3.5% engine with Stripe/Swish) is fully built and deliberately dormant — pure optionality. Price increase (€45→€53) after 20 customers, with a grandfather clause.

Somo isn't sold. It's claimed.

The Google Business Profile model for the events world: the organizer's page already exists — events scraped, audience measured, view pre-populated. The value is visible before we ask for anything. No sales meetings, no demos, zero founder time per customer.

The consequence for the economics: B2B CAC is engineered toward zero. A product priced around €45 a month can't afford sales meetings — so we built them away.

Three layers no competitor can stack.

A trust detail: when we discovered in July that a bot farm had inflated our web traffic, we blocked it the same day and restated every public number downward. The figures in this deck are the honest ones.

Built by one person. Run for under €900/mo.

The entire platform — 117 API controllers, 878 handlers, 372 migrations, 145 Lambda functions, apps for iOS/Android/web in 9+ languages — was built by one founder working AI‑native, at a pace of 7–9 backend commits per day.

This isn't just low cost — it's proof of the execution speed the capital buys: every krona goes to distribution and density, not to catching up.

Two founders, complementary surfaces.

18 months of runway to self-serve revenue — the capital goes to density and distribution, not to building the product (it exists).

Philip Sindi-Lindgren · [email protected]
somo.social · dashboard.somo.social
Instagram · TikTok · X — @somoapp

All product and traction claims are verified against production systems (July 2026); market sizes are marked as estimates and illustrative models as such. Web metrics follow our measurement rule: unique visitors + ticket clicks, never raw views.