2026 Sustainable Fashion Forum

Fashion has spent the past decade investing in sustainable materials, circular models, resale, repair, compliance systems, supply chain traceability, and transparency.

But building better systems does not guarantee consumer adoption.

Sustainable products still underperform. Circular programs struggle to scale. Consumer participation remains inconsistent. And as sustainability teams face growing pressure to prove commercial value, the question has become harder to ignore:

What actually drives adoption?

SFF26 is the first conference built around sustainable fashion’s commercial adoption challenge: turning sustainability strategy into real market traction.

Over three days in Portland, we’re bringing together behavioral scientists, consumer psychologists, sustainability leaders, marketers, product teams, policy experts, strategists, and innovators to explore what determines whether sustainable products, programs, and systems gain traction in the real world.

SFF26 isn't another conference about what the industry needs to change. It’s a practical look at what makes change work, with case studies, data, and real-world examples of how organizations are designing for adoption and seeing results.

You’ll hear from the experts shaping how companies think about behavior, trust, participation, decision-making, and commercial adoption, alongside the brands and organizations testing what works in market.

Expect conversations on:

consumer psychology and behavior change

why sustainable solutions fail to scale

resale, circularity, and unintended consumer behaviors

trust, claims, and adoption barriers

product positioning and perceived value

designing programs people actually participate in

making the business case for sustainability investment

Who should attend?

SFF26 is designed for professionals across:

sustainability / ESG

product and innovation

brand and marketing

retail and commerce

consumer insights / research

policy / standards

technology and solutions providers

founders, consultants, and strategic advisors

Schedule

Oct 28 | Opening Night Reception | Timing to be announced
Oct 29 | Conference Day One | Timing to be announced
Oct 30 | Conference Day Two | Timing to be announced

See the full agenda + speaker lineup here