AFC Presents: Before the Job Ad - How Founders Build Companies People Want to Work For

AFC Presents: Before the Job Ad - How Founders Build Companies People Want to Work For

Hiring is often cited as the hardest challenge for founders. Most effort goes into crafting job ads, searching, and making offers. However, much of the impression is already formed before candidates even see the job ad.

Join us this month at Aussie Founders Club as we hear from founders whose companies attract talent naturally. They'll share insights on what they've communicated long before job openings arise, the culture they’ve established to ensure the external image matches reality, and the challenges faced when expectations don’t align.

📅 Key Event Details

• Date: Thursday 13th August
• Time: 5:30 PM - 8:30 PM
• Location: EverestEngineering, Melbourne
• Food & Drinks: Enjoy delicious pizza provided by EverestEngineering 🍕🥂

Who Should Attend

This event is ideal for founders and operators who are planning to hire within the next twelve months. It's especially valuable if you're competing against larger salaries, building your first team, or experiencing cultural shifts as your company grows.

The Panel

• [Name] - [TBC]: Insights from a fast-growing tech startup where the focus has shifted from finding talent to filtering candidates, revealing who is mission-driven versus those merely attracted to growth potential.
• Danielle Schutte, Mobilise: Discusses how Mobilise thoughtfully constructs their team and culture while publicly sharing their story — with candidates even accepting pay cuts to join. Danielle will cover the blend of mission and visibility involved in that decision.
• Jobe Neal, Recreate: Shares how their transparent approach attracted freelancers willing to abandon their own businesses to join. Jobe will explore the effects of building in public on inbound interest and maintaining internal culture.

What You'll Learn

• The impactful elements founders project that aren't recruitment-focused, and their effectiveness.
• How to communicate your culture so it endures the onboarding process.
• What genuine performance looks like within these companies and how quickly new hires recognize it.
• Understanding where the narrative can backfire — attracting the wrong candidates or mismatched expectations.
• Strategies for starting with minimal resources, even at a ten-person company.

Thanks to Our Sponsors

• 🛠 Venue & Catering Sponsor: EverestEngineering — A world-class product development partner dedicated to helping startups realize their software aspirations with engineering excellence.
• 🤝 In-Kind Event Sponsor: Kairos Recruitment — Supporting these events while helping startups find the right talent at the right time.
• Proudly Supported by Innovation Victoria — Committed to enhancing Victoria’s startup ecosystem by connecting entrepreneurs with the necessary resources for growth.

RSVP

Secure your Spot now! — limited availability!