Book Discussion: Influence by Robert Cialdini

Influence explores the psychology behind why people say "yes" and how ethical persuasion shapes decision-making. Cialdini introduces six timeless principles of influence—from reciprocity and social proof to scarcity and authority—that are as relevant to founders, leaders, and marketers today as ever. Whether you're pitching investors, leading a team, or building a product, this book will change the way you think about human behavior and communication.
You do not need to have finished the book to attend the meeting.