Brick lane, but make it desi 📸✨

Brick Lane, but make it desi 📸✨
A flashmob hosted by auri and Where I Belong
auri is taking over brick lane and we want you there.
To celebrate South Asian Heritage Month, auri and Where I Belong are throwing a flashmob shoot on the streets of Brick Lane, one of london’s most iconic South Asian neighbourhoods. Think colour, movement, and community, all captured by the brilliant Tajinder Kaur.
Come dressed in your favourite occasionwear (bonus points if it’s a piece with a story) and be part of something we’re building together. This isn’t just a photoshoot, it’s a celebration of south asian style, heritage, and the community that’s growing around it.
Before you come: list a piece on auri. It takes minutes and it means you’re not just showing up, you’re part of the movement we’re building.
What to expect:
A fun, high energy group shoot on brick lane
Professional photography by Tajinder Kaur
The chance to be featured across auri and Where I Belong’s socials
Copy of all the amazing photography
Meeting other South Asian founders, creatives, and community members
Good vibes, good outfits, good company
When: 26th July, 11am
Where: Brick Lane, London
Who: Open to everyone who loves South Asian occasionwear and wants to be part of the story
We’ll be hanging out after too, location tbc, so stick around.
Follow @heeyauri and @thetajinderkaur for more.
📲Download the app here⚡️
See you on the street 🤍