Building a Brand that Resonates (Internally & Externally!)

Join us at the Horace Mann headquarters in Springfield, IL, for a fantastic networking opportunity starting at 11:30 AM! Enjoy a catered lunch from noon to 1:00 PM while we dive into the essentials of effective branding.

Effective branding goes beyond just logos and taglines; it thrives in everyday experiences of employees, clients, and the community. When an organization's internal culture aligns with its external identity, it creates a brand that is not only recognized but also trusted.

🌟 What to Expect:

Engage with Bridget Ingebrigtsen and Ellie Kasparie from O'Shea Builders, as they explore how this esteemed commercial construction firm in central Illinois has successfully built a resonant brand. Under the philosophy of "bringing joy to the journey", O'Shea Builders has fostered a brand identity that resonates with both its workforce and its clients.

Key Highlights:

• Strategies for aligning internal culture and external branding
• Insights from challenges faced in brand development
• Ideas for strengthening your organization's brand identity

This presentation is perfect for communications, marketing, and business professionals looking for fresh perspectives at the intersection of culture, identity, and brand.

Meet Your Presenters:

• Bridget Ingebrigtsen: With 13 years at O'Shea Builders, Bridget integrates the company's mission into every branding touchpoint while preserving its unique family-oriented culture.
• Ellie Kasparie: As the Marketing Manager, Ellie enriches the O'Shea brand through creative storytelling, social media, and community engagement, providing a unique glimpse into the organization's culture.

Note: Lunch will be provided; please mention any dietary restrictions on the sign-up form. Members receive a discount on ticketed events, so make sure to log in before registering!

🔗 Register here!