Lisbon. How Designers Drive Real Business Impact

Are you a strong designer with a solid portfolio, but still feel like your true impact remains invisible? We often believe that simply creating good mockups is enough. But the reality is: design almost never creates results in isolation, and the market pays for business impact, not just execution.
🎤 Vova Safonov — From a Reactive Designer to a Proactive Leader We will break down the illusion of "I complete tasks = I work well" and discuss why strong designers often lose in the market. You will learn how to:
Stop waiting for tasks and start taking responsibility for solutions.
Understand business expectations (impact on revenue, conversion, retention).
Develop an entrepreneurial mindset inside the company.
🎤 Ivan Rohovchenko — 1+1=3: How a Designer Creates Real Impact. The greatest value is born at the intersection of functions. Ivan will share tools and real cases from his experience building design functions across 10+ companies. You will learn:
The Three Levels of Influence: How your value creation changes from IC to Design Lead to CDO.
Perspective vs. Power: Why designers often lose influence by proposing solutions to problems nobody has acknowledged yet.
Practice: Concrete tools for effective cross-functional collaboration, including stakeholder mapping.
Huge thanks to Nagarro for hosting us, providing the space, and supporting the local design and tech community! Let’s gather to exchange experiences, build cross-functional strategies, and network with like-minded professionals!