Musly x Hyla Nayeri | Building 437: Community, Capital & Brand | 24th August | Toronto

Join us for an intimate private dinner in Toronto with Hyla Nayeri, Co-Founder of 437 — the self-funded brand worn by celebrities like J.Lo, Kylie Jenner, Kendall Jenner, and Bella Hadid. 🌟

Evening Highlights:

• What the Best Consumer Brands Get Right: Explore 437's journey from a university house to a globally recognized label.
• Key Topics:
  • Building 437 self-funded with a small team.
  • Creating a devoted community without a paid acquisition budget.
  • The essentials of zero outside investment for founders.
  • Understanding where value compounds: brand equity vs. performance marketing.
  • Reading the customer while maintaining your own perspective.

After the discussion, engage in a Q&A session and continue the conversation over dinner. 🍽️

About Hyla:

Hyla Nayeri is the Co-Founder of 437, a Toronto-based brand that has thrived without outside funding, becoming a favorite among fashion icons while being run by a small team.

This evening offers a rare insight into the practicalities of capital efficiency and brand equity for anyone involved in consumer business.

Location: Revealed upon confirmation.

Attendance: By invitation only. Reservations confirmed upon approval.

Event Policy:

• Payment is processed only after approval.
• Interest list placement does not guarantee attendance.
• Bookings are final; cancellations or non-attendance within 15 days are non-refundable.
• Events are reserved for members only; attendance is verified at the door.
• Musly reserves the right to confirm attendance based on the intended composition of the evening.

Minimum Price: 70