Nobody Watches My Best Video: An Insider's Guide to the Creator Economy

About this Talk

Every day, millions of people watch content online—but few understand what it actually takes to build a career creating it.

Join Logesh Kumaar, creator of the Kumaar Family YouTube channel and current TikTok USA employee, for an honest look behind one of the fastest-growing industries in the world: the creator economy. Drawing from his own journey of building an audience, pursuing content creation full-time, working with brands, and eventually returning to corporate life, Logesh explores both the opportunities and realities of making a living on the internet.

Blending personal stories with industry insights, this session goes beyond algorithms and viral videos to unpack how creators earn money, how brands think about partnerships, and what the future of content creation might look like. Whether you're an aspiring creator, marketer, entrepreneur, or simply curious about the business behind your favourite content, this talk offers a rare insider's perspective into an industry that's reshaping the way we work, communicate, and tell stories.

About the Speaker

Logesh Kumaar is the creator behind the Kumaar Family YouTube channel, where he shares stories of cross-cultural family life, parenting, and the everyday experiences of a Malaysian-American household. His videos have reached millions of viewers by making cultural differences relatable, humorous, and deeply human. Through storytelling, Logesh has built a community that celebrates curiosity, empathy, and finding common ground across different backgrounds.

Flow of Events

7:30 - 8 : Arrival of Attendees + Mingle + Refreshments

8 - 8:45 : Talk by Speaker

8:45 - 9:30 : Q&A + Discussion + Personal Questions to Speaker

What to Expect

From hobby to career: Logesh's journey from part-time creator, to pursuing YouTube full-time, and ultimately returning to corporate life at TikTok.

The business behind the content: How creators make money through platform monetization, sponsorships, and brand partnerships—and what determines their value.

How the creator economy shapes what you consume: Explore how platform algorithms, brand incentives, and creator partnerships influence the content you see, the products you discover, and the decisions you make online.

The future of content creation: Is becoming a creator still a viable career, and what should everyone consider before taking the leap?

Additional Information

Prayer Rooms are available on the 1st Floor of the Building