Ownership & Origins: Build and Protect Your Brand 🎉

For the side hustlers, the creatives, and everyone who sees themselves as more than just a job title!

About the Event

You're crafting something significant — be it a personal brand, a creative endeavor, or a side business. You are a brand! Whether you're active on LinkedIn, freelancing, or creating art after hours, how you present yourself matters, and your creations are yours to protect.

But how do you ensure your efforts lead to something lasting? How can you enhance your influence, safeguard your work, and ensure you’re recognized for your contributions?

The Bay Area has a rich history of evolving culture — from hyphy vibes to cutting-edge tech innovations. This region understands the journey of building something truly original and watching it gain global traction.

Join us for an insightful discussion with experts who have successfully transformed local culture into protected, scalable brands. We’ll delve into how to expand your audience, protect your creative outputs, and establish something sustainable that’s distinctly yours.

Panelists

• Deric Thompson – Founder of Hyphy Culture and Proof of Origin
• Gabrielle Elyse – Founder of GEO Harpistry LLC
• Amber Royal / FELA KUTCHiii – Official DJ of Oakland Soul SC
• LadyRAY – Founder of LadyRAY Media

Who This Is For

This event is perfect for you if you:

• Are establishing a personal brand on platforms like Instagram, LinkedIn, or TikTok.
• Are a creative individual, artist, or entrepreneurial soul looking to expand your work (dancer, designer, musician, content creator).
• Own a side hustle you're eager to develop into something more significant.
• Are a budding entrepreneur trying to navigate the complexities of protecting and scaling your creation.
• Wish to understand the ownership of your work—trademarks, copyrights, contracts—without needing a law degree.

If you're building something and want to do it right, this is your space!

Why This Matters

At Continusum, we recognize that your unique story is your competitive edge—but only if you know how to cultivate and safeguard it. The Bay Area has historically nurtured cultural phenomena that gain global recognition, from music to technology to art. The pressing question remains: how many of the original creators actually own what they’ve built? How many took steps to protect their creations before they expanded?

This discussion focuses on owning what you've developed, fostering intentional growth, and ensuring longevity.

You don't need to adapt who you are to fit in here. Come prepared to learn!

👉 Learn more

Thank You to Our Partners:

• Pa'ina Restaurant
• Oakland Fortune
• Oakland Roots SC

Note: By attending, you may be photographed or filmed for promotional use by Continusum.