The Defect Is the Strategy: Why Customer Trust Is the Last Real Edge in the AI Era

Join Crystall Gabriel, Senior Technical Program Manager, Expert Readiness Change Management at Intuit, for a session on why customer trust has become the only durable competitive advantage in the age of AI. As AI makes it possible for companies to ship similar features overnight, this session reframes defect elimination from back-office cleanup into a front-line growth strategy. Drawing on programs that removed more than 2.5 million defects and saved $18.75 million at Amazon, as well as building AI launch-readiness infrastructure at Intuit, Crystall will explore why the teams that win over the next two years won't be the ones with the flashiest AI models; they'll be the ones customers trust to get it right every single time.

Below are parking options and directions to Atlanta Tech Village, located at 3423 Piedmont Rd NE, Atlanta, GA 30305.

PROMINENCE PARKING DECK

3699 Lenox Rd NE, Atlanta, GA 30305

Parking rate information: https://prominenceinbuckhead.com/pages.aspx?p=Parking

Walking directions to ATV (Walk time: approximately 8–10 minutes):

1. Exit the parking deck onto Lenox Rd NE.

2. Head south, then turn onto Piedmont Rd NE.

3. Continue south on Piedmont Rd NE for about 0.4 miles.

4. Atlanta Tech Village will be on your right at 3423 Piedmont Rd NE.

TOWER PLACE PARKING DECK

3340 Peachtree Rd NE, Atlanta, GA 30326

Parking rates:

• 19 minutes or less: Free

• 20–30 minutes (and/or each additional 30 min): $3

• 2 hours: $12

• 3–6 hours: $18

• 6–24 hours: $24

Walking directions to ATV (Walk time: approximately 3–5 minutes):

1. Exit the parking deck toward Piedmont Rd NE (the Tower Place complex sits directly adjacent to Atlanta Tech Village).

2. Head toward Piedmont Rd NE and Atlanta Tech Village will be just a short walk away, on the same block.