The GTM Rebuild Playbook: A live workshop with Neal Gupta
🌟 Event Description
Everyone's buzzing about AI-powered Go-To-Market (GTM), but what does it truly entail to revamp your revenue engine?
Join us for an insightful live case study with Neal Gupta as he reveals how he's modernizing Fairmarkit's GTM stack—covering everything from replacing legacy tools to building an AI-first outbound strategy.
This isn't just another product demo or panel discussion; it's a candid exploration of the decisions, trade-offs, and executive conversations driving a genuine GTM transformation.
We'll conclude with a live teardown of an attendee's tech stack, helping you grasp how to implement these insights within your own team. Come prepared with a list of your GTM tools and approximate annual spending, if possible!
🗓️ Agenda
- 5:30 PM — Arrival: Grab some food and drinks
- 6:00 PM — Neal's live case study: Discover what's changing, why, and how he's rebuilding Fairmarkit's GTM engine
- 6:30 PM — Live GTM teardown: We'll analyze one attendee's tech stack, identifying automation, consolidation, and cost-saving opportunities
- 7:10 PM — Q&A + Discussion: Ask Neal anything about AI, GTM strategy, leadership buy-in, and building the modern revenue engine
- 7:30 PM — More Networking
🎟️ We have limited seats available to keep the workshop interactive. If you're contemplating modernizing your GTM stack or simply wish to learn how another revenue leader is tackling it, register today!
