/vibemarketing - How AI is Rewiring Growth

AI is restructuring marketing from the ground up - not just the tools, but the strategies, the team structures, and the fundamentals of how growth works. The discipline is being reshaped in real time, and the pace isn't slowing down.
/vibemarketing is a curated community for senior marketing and growth operators navigating this shift together. After a successful launch in Berlin, we're bringing the format to Munich for the first time, in collaboration with UnternehmerTUM.
This edition's speakers:
From Campaign Execution to Growth Decisions
Lars-Alexander Mayer - Head of Strategy, The Marcom Engine
AI tools already transformed campaign execution. The next shift is how marketing makes decisions - and how those decisions compound into growth.
The Agentic Stack for Social Ads
Lukas Minnebeck - Co-Founder, Superscale AI
Building the full pipeline to run paid social AI-native and lean - efficient enough that one operator gets the output that used to take an entire paid social team.
Fireside Chat: AI-Native Lifecycle Marketing
Björn Heckel - Co-Founder, Zelara
A whole new AI-native approach to engaging users - CRM systems that make decisions at the individual customer level and get better with every interaction.
Format
6:00 PM - Doors open
6:45 PM - Welcome & context setting
7:00 PM - Lightning talks + Q&A
8:00 PM - Open networking, drinks & snacks
9:30 PM - Wrap
Who should come
Marketing leaders and CMOs at corporates, Mittelstand, family businesses and growth-stage companies
Senior GTM and growth operators rethinking acquisition and lifecycle marketing in 2026
Innovation and digital leads inside larger organizations navigating AI-driven transformation
Founders and operators building the AI generation of the marketing stack
Attendance is curated - every request to join is reviewed. We keep the room intentionally focused so the conversations are actually worth having. If that sounds like the right use of your evening, request your spot.
In collaboration with UnternehmerTUM
We're proud to partner with UnternehmerTUM for the Munich edition. Their network of founders, operators, and innovation leaders across Germany's most ambitious companies is exactly who this conversation is for.
Presenting Partner: Zelara AI
Zelara is building what lifecycle marketing looks like in the AI era - a platform that closes the loop between campaign execution and performance automatically. Campaigns that learn, adapt, and improve with every send, without manual iteration cycles. At the event, the Zelara team will share what AI-native lifecycle marketing looks like in practice - and where the discipline is heading.